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  • Tone & Tone

CLE: Cyberspace Danger Zones: The Ethics of Attorney Advertising

Each day, new technology and global regulations are implemented to impact how the internet is used across the globe, including American law practices. The American Bar Association Model Rules 7.1, 7.2, 7.3 and 7.4 relate to advertising, solicitation, and communication to the public about an attorney and services offered by the attorney. Rule 1.1 on competence also requires attorneys to be aware of the effect of relevant technology.

Technology has changed significantly in recent years. It was one thing to debate what size yellow pages ad you should get. It’s another thing to debate what and how to maintain a law practice presence on the ever-changing landscape we call the internet. What constitutes “advertising” and “communications” under the rules of ethics? The answer isn’t always clear. Are you ethically in compliance or inadvertently walking in the “Danger Zone”? Find out in this amusing, but informative, presentation on Cyber Space Danger Zones.

Francine Tone is available to present this program to private firms or any attorney group or association. California MCLE Certificates will be provided by Francine Tone, an approved provider #18410, who certifies this activity has been approved for 1 Hour continuing education by the State Bar of California in the subfield: Ethics.


“Excellent presentation. Speaker also had examples of bad advertising which made information easier to understand. She was engaging and gave examples as opposing to just sitting and reading from a paper.” Bethanni F.

“Excellent session. Highly actionable information.” Brian N.

“Great course on attorney advertising even for an in-house counsel who does not advertise. Very good presentation.” Michael G.

“This was one of the most useful courses I have taken. The professor gave great, practical advice.” Nancy P.

“Another great "professor". I loved the way she presented law and then examples. She was very easy to listen to.” Sarah K.

“Best ethics instruction/information I've seen in years!” Michael F.

“Great examples. speaker had an effective style and was easy to understand. thank you.” Margaret O.

“This was a very engaging seminar. Thanks.” Cynthia S.

“Extremely informative presentation. Will use a lot of the information and will replay to glean more.” Dora C.

“Great pace. Well rounded presentation. Covered material in sensible way with easy access to deeper coverage.” Mark M.

“Ms. Tone was very informative. Her examples, with visual ads and slogans, made it fun and easy to understand. It was great to see how ethical rules apply to real online content. She also offered a lot of helpful advice based on the rules and cases in the news.” Weston W.

“Thought provoking and fun! I’d highly recommend this!” Rachel C.

“Funny and informative!” James E.

“I thought this was the best Seminar I have seen on Lawyer Advertising, and I have attended several Seminars on this issue.” Ronald J.

Phoenix, Arizona

"Great Job. Loved the Seminar."

"Informative and practical"

"Great use of examples and videos"

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