Each day, new technology and global regulations are implemented to impact how the internet is used across the globe, including American law practices. The American Bar Association Model Rules 7.1, 7.2, 7.3 and 7.4 relate to advertising, solicitation, and communication to the public about an attorney and services offered by the attorney. Rule 1.1 on competence also requires attorneys to be aware of the effect of relevant technology. Technology has changed significantly in rece